Značaj pravne zaštite podataka o ličnosti za start-up kompanije

U svetu digitalne ekonomije, start-up kompanije često stoje na prvoj liniji inovacija, koristeći tehnologije poput veštačke inteligencije, blockchain-a i analitike velikih podataka kako bi razvile revolucionarna rešenja. Start-upi se često oslanjaju na prikupljanje, obradu i analizu podataka kako bi razvili svoje proizvode i usluge. Međutim, u eri digitalizacije i sve strožih zakona o privatnosti, adekvatna pravna zaštita podataka o ličnosti nije samo zakonska obaveza, već i strateška prednost koja gradi poverenje korisnika i investitora.

Šta je zaštita podataka o ličnosti?

Zaštita podataka o ličnosti podrazumeva pravni okvir koji osigurava da se lični podaci obrađuju na zakonit, pravičan i transparentan način.  Opšta uredba o zaštiti podataka Evropske unije (General Data Protection Regulation – GDPR), koji je na snazi u EU, kao i Zakon o zaštiti podataka o ličnosti Republike Srbije, propisuju stroge standarde koje kompanije moraju da poštuju kada prikupljaju, obrađuju i čuvaju lične podatke.

Za start-upove, koji su često u ranoj fazi razvoja i nemaju mnogo resursa, pravilno upravljanje podacima o ličnosti može delovati kao izazov. Međutim, pravna usklađenost sa ovim propisima ne samo da je zakonska obaveza, već je i ključna za dugoročni uspeh. Ubrzano skaliranje bez jasne strategije zaštite podataka može dovesti do ozbiljnih problema, kao što su povrede privatnosti ili hakerski napadi.

Ključne obaveze za start-up kompanije

Start-upovi koji obrađuju lične podatke suočavaju se sa nekoliko važnih obaveza:

  • Sakupljanje i obrada podataka – Start-up mora obezbediti da podaci budu prikupljeni na zakonit način. Prikupljeni podaci moraju biti adekvatni, relevantni i ograničeni na ono što je neophodno za obradu.
  • Transparentnost – Kompanije moraju informisati korisnike o načinu na koji će njihovi podaci biti korišćeni, koliko dugo će biti čuvani i kome će biti otkriveni. Transparentnost gradi poverenje, što je od suštinskog značaja za brend.
  • Zaštita podataka – Obrada podataka mora biti sigurna i uključuje tehničke i organizacione mere zaštite od gubitka, neovlašćenog pristupa ili oštećenja podataka. Svaka povreda sigurnosti podataka može dovesti do finansijskih gubitaka i narušavanja reputacije.
  • Prava korisnika – Korisnicima mora biti omogućeno da ostvare svoja prava, poput prava na pristup podacima, pravo na ispravku ili brisanje, pravo na prigovor, kao i druga Zakonom garantovana prava.

Tehnička i pravna rešenja u saradnji

Efikasna zaštita podataka zahteva kombinaciju tehničkih i pravnih mera. Dok tehnološki timovi rade na implementaciji sigurnosnih sistema, važno je da pravni tim bude uključen u kreiranje pravilnika, politika i procedura.

Posledice nepoštovanja propisa

Neusklađenost sa zakonima o zaštiti podataka može imati ozbiljne posledice po kompaije. Pored novačnih kazni, reputacija kompanije može biti trajno narušena, što može obeshrabriti investitore i korisnike.

Zašto je zaštita podataka konkurentska prednost?

Iako mnoge kompanije mogu posmatrati usklađivanje sa zakonima o zaštiti podataka kao trošak, u stvarnosti to može biti konkurentska prednost. Korišćenje sigurnosnih i pravnih standarda može povećati poverenje korisnika i investitora. Korisnici su postali svesniji svojih prava na privatnost i radije će odabrati kompanije koje im garantuju sigurnost njihovih podataka. Time, poštovanje zakona o zaštiti podataka postaje faktor diferencijacije na tržištu. Takođe, investitori sve više posmatraju zaštitu podataka kao pokazatelj ozbiljnosti start-upa. Usaglašenost sa GDPR-om i sličnim zakonima može biti ključni faktor prilikom procene vrednosti kompanije. Start-upi koji su pravno pokriveni i imaju jasne politike zaštite podataka pokazuju investitorima da su spremni za globalno tržište, što povećava šanse za uspeh i dalja ulaganja.

Korišćenje veštačke inteligencije i zaštita podataka

Korišćenje veštačke inteligencije (AI) u poslovanju donosi brojne prednosti, ali i pravne izazove, posebno u oblasti zaštite podataka. AI sistemi često zahtevaju prikupljanje i obradu velikih količina podataka kako bi funkcionisali optimalno, čime se otvaraju pitanja o zaštiti privatnosti i usklađenosti sa relevantnim zakonskim regulativama. Interni pravni dokumenti, poput smernica o etičkoj upotrebi AI tehnologije, moraju biti sastavni deo strategije zaštite podataka. Usvajanjem ovih smernica, kompanije mogu minimizirati rizik zloupotrebe podataka i pravnih posledica.

Zaključak

Advokatska kancelarija za zaštitu podataka može pomoći vašem start-upu da se uspešno nosi sa svim izazovima u vezi sa obradom ličnih podataka. Od kreiranja pravilnika o zaštititi podataka, politika privatnosti, politika kolačića, izrade ugovora sa korisnicima i partnerima, pa sve do usklađivanja sa zakonima poput GDPR-a, pravna podrška može biti presudna za zaštitu vašeg poslovanja od rizika i pravnih posledica.

U dinamičnom svetu start-upova, zaštita podataka nije samo pravna obaveza već i ključni element izgradnje poverenja i reputacije. Pravovremeno usklađivanje sa zakonima omogućava vašem start-upu da raste bez pravnih prepreka, jačajući poverenje korisnika i investitora.

Na kraju, pravna zaštita podataka o ličnosti treba da bude integralni deo vaše strategije rasta, a ne samo obaveza. Ulaganje u pravnu usklađenost je ulaganje u budućnost vaše kompanije.

PRAVNA INFRASTRUKTURA START-UPA

osnovna dokumenta o kojima start-up treba da vodi računa

U brzoj i dinamičnoj sferi start-up kompanija, inovativne ideje i brzi razvoj često zasene jednu od najvažnijih komponenti uspešnog poslovanja: pravnu infrastrukturu. Bez odgovarajuće pravne podrške, čak i najperspektivniji start-up projekti mogu se suočiti s pravnim izazovima koji mogu usporiti ili čak zaustaviti njihov rast. U ovom tekstu osvrnućemo se na osnovna pravna dokumenta koja su neophodna za svaki start-up i kako ona mogu pomoći u izgradnji stabilne poslovne osnove.

1. Osnivačka dokumentacija

Prvi korak u osnivanju svake kompanije je sačinjenje osnivačke dokumentacije. U slučaju start-up kompanije najčešće Ugovor o osnivanju jer start-up po pravilu ima više osnivača ili odluku o osnivanju u slučaju jednog osnivača. Osnivački akt definiše osnovne elemente, kao što su naziv i poslovno ime, sedište, delatnost i vlasnička struktura. Pored osnivačkog akta može postojati i odluka o imenovanju direktora.

2. Ugovor članova društva (eng. Shareholder agreement)

Ugovor članova društva (eng. Shareholder agreement) kojim dva ili više članova istog društva regulišu pitanja od značaja za svoje međusobne odnose u vezi sa društvom, poput: pozicije i zaduženja u kompaniji, specifičnih prava i obaveza člana u vezi sa prenosom udela, dogovora kako će glasati u skupštini, mehanizama za rešavanje blokade u odlučivanju, tag along i drag along klauzule, vesting, exit strategije itd. Ovo je posebno važno u slučaju neslaganja između osnivača ili promena u vlasničkoj strukturi.

3. Zaštita intelektualne svojine

Intelektualna svojina (IP) je suštinski resurs svake start-up kompanije. Zaštita intelektualne svojine  je neophodna, naročito za one kompanije koje se oslanjaju na inovativne tehnologije ili jedinstvene poslovne modele. Dokumenti koji obuhvataju zaštitu intelektualne svojine uključuju ugovore o poverljivosti i zaštiti poslovne tajne (NDA), ugovore o licenciranju, ugovore sa eksternim pružaocima usluga, zaštitu žigova i eventualno patentnu zaštitu. Zaštita ovih prava je od suštinskog značaja kako bi omogućio dugoročan rast i kako bi se povećala vrednost kompanije.

4. Regulisanje radnih odnosa

Prilikom zapošljavanja, start-up kompanije posebnu pažnju treba da obrate na Pravilnik o radu i Ugovore o radu. Ugovori o radu treba da sadrže odredbe o dužnostima zaposlenih, uslovima rada, pravima na intelektualnu svojinu, klauzulama zabrane konkurencije i klauzulama o poverljivosti. Na taj način, kompanija osigurava da svi zaposleni razumeju svoje obaveze i prava. Pravilnik o radu je opšti akt koji donosi poslodavac, a kojim se uređuju prava, obaveze i odgovornosti zaposlenih u skladu sa zakonom kao što su prava i obaveze zaposlenih, organizaciju rada, bezbednost i zdravlje na radu itd.

5. Ugovori sa partnerima i dobavljačima

Ugovori sa partnerima i dobavljačima su neophodni za uspostavljanje jasnih odnosa i obaveza. Ovi ugovori regulišu uslove saradnje, uključujući cene, rokove isporuke i kvalitet proizvoda ili usluga. Transparentnost u ovim ugovorima može smanjiti rizik od nesporazuma i potencijalnih pravnih sporova.

6. Zaštita podataka

Start-up kompanije koje posluju u digitalnom okruženju moraju imati jasne Pravnilnike o zaštiti podataka, pravila o privatnosti i uslove korišćenja za svoje korisnike. Ova dokumenta štite kako kompaniju tako i korisnike, jasno definišući kako se prikupljaju, koriste i štite lični podaci, kao i koje su obaveze korisnika prilikom korišćenja usluga. Posebno je značajno usklađivanje sa Zakonom o zaštiti podataka o ličnosti i GDPR.

7. Investicije

Ako start-up traži spoljnu finansijsku podršku, ugovori o investicijama su neizbežni. Term Sheet (srp. popis uslova ili detaljan opis transakcije) je polazni dokument svakog investicionog procesa. Iako formalno neobavezujući, Term Sheet postavlja okvir transakcije koji se retko menja, stoga je važno paziti šta se potpisuje. Term sheet definiše detaljan opis okvira transakcije i sve bitne elemente sporazuma kompanije i investitora. Investicioni ugovori predstavljaju veoma kompleksan set dokumenata koji će biti obrađeni u posebnim tekstovima.

Zaključak

Pravna infrastruktura nije luksuz već potreba za svaki start-up koji želi da postigne dugoročan uspeh. Pravilno pripremljena i održavana pravna dokumentacija može zaštititi start-up od mnogih rizika i pomoći mu da raste i razvija se. Kao advokatska kancelarija za start-up kompanije, nudimo sveobuhvatnu pravnu podršku kako bi vaš poslovni poduhvat bio spreman za svaki izazov koji donosi poslovni svet.

NAVIGATION THROUGH THE LEGAL ASPECTS OF INVESTMENTS IN START-UP COMPANIES

One of the most important aspects of the business of innovative, fast-growing, i.e. start-up companies is the provision of financing through the so-called “raising of investments” from external sources – business incubators and accelerators, investors – business angels and venture capital funds – VC funds, which in return expect a share in the company. .

In the process of raising investment, start-up companies often neglect legal aspects.

First of all, I want to present a brief overview of the investment process in order to highlight the stages in which legal issues are raised as one of the central ones.

Stages in the investment process

Preliminary contacts: The first and completely informal phase of the investment process during which they get to know each other and assess their mutual compatibility. From the point of view of a start-up, the ideal investor, in addition to money, should bring knowledge, experience and contacts.

Negotiations: Negotiations are often conducted with one investor who requires exclusivity. During the negotiations, the transaction terms are defined, which are stated in the Term Sheet and checked through Due Diligence.

Term Sheet and Due Diligence: Although formally non-binding, the Term Sheet sets the framework of the transaction that rarely changes, so it is important to be careful about what is signed. The term sheet defines a detailed description of the transaction framework and all essential elements of the agreement between the company and the investor (amount of investment, value of startup capital, form of investment, expected shares, relations between the founder and the investor, etc.). The Due Diligence process requires a detailed check of the legal, financial, and technological state of the start-up. The process is faster and easier if the start-up is ready, i.e. it has quality and neat documentation. The main areas of legal review are intellectual property rights, corporate structure, relations between members, labor relations and contracts with key suppliers and customers.

Preparation of investment documentation: A very complex set of documents, written in professional language, in which all elements from the Term Sheet are elaborated in detail, certain guarantees are given and sanctions are defined for possible violations of the contract. One of the most important documents is the Shareholder Agreement by which two or more members of the same company regulate issues of importance for their mutual relations in relation to the company, such as: specific rights and obligations of the member in connection with the transfer of shares, agreements on how to vote in the assembly, mechanisms for solving the blockage in decision-making, etc.

The focus of this text will be on the stages of the investment process from the formal start of negotiations to the signing of the Term Sheet and preparation for Due Diligence, as well as specific things that start-ups should take care of in order to protect their interests.

The most important aspects that start-up should consider

Legal documentation and compliance: Start-up companies, like all other companies, should keep in mind that orderly and harmonized legal documentation will greatly facilitate their business, and consequently, negotiations with potential investors. The founders are, understandably, focused on product development and often neglect the administrative part of the business. The best starting point is a well-defined corporate structure and regulated relations between the founders. In particular, care should be taken to ensure that the company’s intellectual property is adequately protected, that the company does not endanger intellectual property of other, that is, that it has adequate licenses for all the software it uses. Then, it is important that labor relations are properly regulated, especially in terms of intellectual property and non-competition. Compliance with sectoral regulations should not be neglected if the company operates in sectors that are specifically regulated such as the financial sector (FinTech) or medical technologies (MedTech). Also, the processing and protection of personal data is particularly important from the point of compliance. Investors appreciate when they negotiate with a company that has proper and compliant legal documentation, as this reduces future costs and enables faster growth.

Exclusivity: Investors often ask for exclusivity in negotiations, that is, for a specific investor to be the only one with whom they negotiate in a certain period of time. Founders are advised not to agree to too long periods of exclusivity in order not to be “trapped” in negotiations with one investor in case it becomes clear that an adequate agreement will not be reached.

Shares: When negotiating an investment, one of the central topics is the valuation of the company, which is dealt with by financial experts, and consequently the monetary value of the investment and the percentage of ownership that will be transferred to the investor. It is very important to correctly define shares in the ownership of the company’s share capital, because they determine the rights of the company’s members, i.e. the founders and investors. Also, it is very important not to transfer too large a share of ownership to investors in the early stages of development in order not to block financing in later stages. It is important to define the purpose of the investment funds, as well as the terms in which the funds will be paid to the company.

Balance of power: Founders should pay particular attention when defining the required majority for making certain decisions, especially if they deviate from those specified by the Law on Companies. The most important decisions are taken by a two-thirds majority and unanimously. Investors often request the right of veto for making certain decisions, which means that their vote is necessary for making a specific decision. The recommendation to the founders is to keep the circle of such decisions as narrow as possible. Also, investors sometimes insist that one or more directors of the company be from among the investors, and the founders should negotiate such a provision with special caution. Founders should also be familiar with the right of pre-emption, drag along and tag along clauses, as well as call and put options. All the mentioned clauses are ways to balance the power between founders and investors so that any disagreements have as little impact on the development and functioning of the start-up as possible.

Vesting: Vesting represents a time period or the achievement of certain results that must be achieved in order for the founder to acquire the right to compensation for his share in the event of withdrawal from the company. The more common type of vesting is related to the passage of time and the usual terms are from 36 to 48 months.

Warranties and indemnification: Last, but not least, the topic is the guarantees that founders provide to investors for the information presented during the Due Diligence process. It is most important for the founders to guarantee only the information they are sure of, which is why good preparation for negotiations with investors is crucial both for the success of the negotiations and for the protection of the interests of the founders and the start-up company itself.

This text aims to introduce founders and future founders to some of the most important aspects of negotiations with potential investors. Successful management of legal aspects during the investment process can significantly contribute to the long-term success of a start-up company, enabling focus on product development and business growth with minimal legal risks.

Shareholder Agreement

You are all familiar with the founding agreement for the establishment of a limited liability company, which is necessary for the establishment of a company in the Business Registers Agency.
However, in business practice, especially among young entrepreneurs and founders of start-ups, the Shareholder Agreement is rarely concluded, which has much greater importance for the daily functioning of the company and the long-term success of the start-up project.
The quality development of your startup does not depend only on innovative ideas and a good team. It requires a solid legal framework, especially when it comes to the relationship between the founders and the relationship between the founders and the company.
Why? Because the success of your venture hinges not just on what you do, but also on how you agree to do it together. Let’s break down the essentials:
• Goal: It is very important that at the beginning of your business you have a jointly defined goal to strive for
• Clear roles and responsibilities: A Shareholders’ Agreement brings transparency of the roles, rights, obligations, and responsibilities of the founders. It is a blueprint for cooperation and success.
• Governance Guidelines: Decision-making protocols and dispute resolution mechanisms are your navigational tools through the startup journey.
• Vesting Schedules: These are your commitment incentives. They ensure that equity is earned over time, safeguarding the startup’s future • Protect your innovations: Intellectual property rights are the core value of your start-up company. Make sure your contract addresses who owns these rights.
• Collect investments: For investors in start-up companies, it is very important that the relations between members, as well as between the company and members, are clearly and precisely regulated.
• Confidentiality: Unlike the founding agreement, the Members’ Agreement is not made public, but remains exclusively between the founders.
• Dispute resolution: If you have a pre-defined path for resolving disagreements, your focus remains on growth.
The members’ agreement is not just a legal formality; it is the strategic core of your startup’s management structure. It’s about setting the stage for growth, innovation, and collaboration.
Let’s discuss: What challenges have you faced in drafting or negotiating your Shareholder Agreement? Share your experiences!